Meta Conversation-Based Pricing
This document explains how conversation-based pricing works on the WhatsApp Business Platform.
Tarjeeh WhatsApp Cloud API
Conversation categories and pricing details by Meta
Marketing
Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers.
Examples:
- New product announcements
- Targeted promotions
- Cart abandonment reminders
Utility
Enables you to follow-up on user actions or requests.
Examples:
- Order/delivery management
- Payment reminders
- Feedback surveys
Authentication
Enables you authenticate users with one-time passcodes at multiple steps in the login process.
Examples:
- Account verification
- Account recovery
- Integrity challenges
Service
Enables you to resolve customer inquiries (now free).
Examples:
- Customer support
- Issue resolution
- General inquiries